Alexandra K. Nolan, APR
Public Relations Consulting & Freelance Writing
Pittsburgh, PA 15236
ph: 412-655-7377
fax: 412-655-9777
alt: 973-714-8298
alexnola
Agency services
Writing and coordinating design, illustration and photography for web site development, marketing publications, and collateral materials
Ads, annual and special reports, brochures, corporate handbooks, direct mail materials, signage, press materials, training manuals, a web site, letters to customers, and articles all bear a corporate signature. They can either represent a company well to its targeted audiences, or can be riddled with flaws that detract from a company's image, or omit segments that are essential to telling the full corporate story in a positive light. Alexandra creates these publications for clients, or can edit existing ones for a firm. Companies and organizations can hire Alexandra to proofread and edit just a single important press release or report, or they can hire her to edit all of their publications before they go to press. This is not just hiring an extra set of eyes . . . it is hiring the critical thinking skills of an experienced writer and public relations practitioner who evaluates materials from the audience targeted to the message generated and the effectiveness of its overall layout and production.Building media relations and generating publicity
Media relations have always been Alexandra’s forte. From neighborhood weeklies to The Wall Street Journal and USA Today, from special interest newspapers to national trade magazines, and from radio and television talk shows in Houston to their counterparts in the Big Apple, Alexandra has generated publicity for her clients. Both public and private firms have received national coverage through her media efforts. Those efforts have amounted to much more than column inches in the media – they have translated to results in awareness, reinforced positive perceptions, higher product and service sales, increased attendance at special events, and greater employee involvement.Managing Special Events
Staging special events requires planning, tremendous attention to detail, knowledge of municipal ordinances and legal requirements, and the ability to coordinate multiple resources and motivate volunteers, vendors, and visitors. It also requires knowing how to send the right message over the right channel to the right audience at the right time. Additional skills needed to assure special event success are the ability to predict the consequences of actions, and to trouble shoot problems on the spot and make split second decisions if Murphy's Law takes over. For examples of some Alexandra's experience in staging special events, click here.Enhancing Employee Relations
Alexandra encourages clients to remember the many stakeholders in any corporation, whether they are customers, stockholders, suppliers, distributors, community members, or another important public -- a company's employees. As a company's ambassadors, consumers, and recruiters, employees must have job satisfaction and be in agreement with a company's image and goals, or they will leave, if given any choice in the marketplace. Internal public relations efforts can monitor the heartbeat of a company. They can identify problems and keep them small by taking action to manage them. They also can minimize expensive turnover, increase productivity, improve the quality of work, and boost morale.Training client spokespeople for talk show appearances, seminars, and presentations
A former speech professor, debate coach, and public relations practitioner with more than 20 years of experience, Alexandra has booked clients on radio and television talk shows in several major metropolitan areas across the country, including New York City. She has staged seminars, forums, presentations, and press conferences. She knows how zoom in and identify what is important to audiences, how to teach spokespeople to get their points across quickly and effectively, and how to help them prepare for question and answer sessions.Preventing Crises
Overnight, a corporation can be engulfed in an unstable, dangerous situation -- a crisis -- that could affect employee or consumer safety, the credibility of its leadership, the faith of its shareholders, and the firm's viability. Even the most socially responsible firms and organizations can find themselves the target of public outrage resulting from a natural disaster, environmental disaster, political unrest staged on the other side of the globe, economic crisis, the single act of a hostile person, or other perceived threat.
Alexandra K. Nolan, APR - Public Relations Consulting and Freelance Writing urges companies to practice corporate responsibility as an on-going voluntary program. Proper planning will not prevent all crises from happening, but appropriate emergency management planning can help staff marshal resources, listen effectively, react appropriately, and take definitive steps that can go a long way to reduce stress, avoid additional undesirable outcomes, and resolve problems. Additionally, public relations strategies can help a company recover from a disaster, earn back public trust, and achieve objective third party delivery of its message or story, which can serve as a catalyst for renewed acceptance of products, services, or policy -- delivery that cannot be purchased with any amount of advertising.
Pittsburgh, PA 15236
ph: 412-655-7377
fax: 412-655-9777
alt: 973-714-8298
alexnola
